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How to improve the design of your website.

1.Add a value proposition

The value proposition communicates to your visitors what you do and why you do it.

Put your value proposition on the home page of your website, as a headline if possible. Add it also on your blog and on your social networks. You must make your users know exactly what they will get if they hire you, if they buy your product, if they subscribe to your newsletter or if they read your blog.

According to Joe Pullizzi of the Content Marketing Institute, our value proposition should include the following elements:

  • Our company.
  • Our audience.
  • What information.
  • What a benefit.

As an illustrative example, we are going to see the value proposition of Orbit Media Solutions:

“On the Orbit blog (our company) digital marketers (our audience) can find expert and practical advice on web design and content marketing (what information). Our goal is to help you get better results with your website (what a benefit). ”

2.Website navigation

The navigation of your website has two purposes:

Help the user find what they are looking for.
Improve your search engine rankings.
Your visitors should always be your priority. Use descriptive navigation that speaks in the language of your users. Don’t use slang. You must be empathetic and know how to choose the words that they would use to find your products.

The design of a website will be better the fewer clicks the user has to make.

“Empathy is the greatest marketing skill.”

3.Text of the call to action

The call to action, or CTA, is one of the most important elements of web design. Once you have users on your website interested in what you do, you must tell them what you want them to do.

Calls to action usually appear in the form of buttons with the following texts: “Download it now”, “Get a free sample”, “Subscribe”, “Open an account”, etc. The button text must start with a verb. Otherwise it is not a call to action. “More information”, for example, is not a call to action.

4.The colors of the CTA


The CTA button should stand out from the rest of the elements of a web design. A good idea is to use complementary colors. This way you will make sure to get the user’s attention.

5.The distance test


Open your web page in the browser, get up from your desk and take ten steps back. Could you tell what your company does just by taking a look? If not, you need to reinforce your message and be more specific.

Unbounce is a good example of this technique. When you open their website you know exactly what you can achieve: “Build a landing page quickly and get more conversions.”

6.Social Proof


Use social evidence and testimonials so that your potential customers have one more reason to trust your company. Try to include these testimonials in the home so that users can see it the first time they visit your website.

7.Who we are


Like the social proofs and testimonials, the “Who we are” page gives your website a point of trust. Let your visitors know who is behind the company.

Plus, using individual team pages gives you a chance to rank on search engines when users specifically search for those names.

8.Mobile-friendly


On April 21, 2015 Google updated its mobile search ranking algorithm. Mobile-friendly web pages are now ranked higher in search results for mobile devices.
Put the most important message at the top and give your users a good reason to scroll if necessary. If you try to put everything up there your website will look too chaotic and messy.

And there is a good reason for this. Google wants users to have a good experience when browsing a website. So if you don’t have a mobile version of your page or a responsive website you will be missing out on many conversion opportunities.

9.Internal linking


Do not let your users reach a dead end on your website. Always keep them moving. All pages must contain a link or contact form. The home page should link to all the others. It’s a good idea to also include the name of the landing page in the link so that the user knows where to go once they click.

10.Long trips

Many web design and online marketing professionals believe that important information should be placed above the fold of the page. But scrolling down is a natural action for internet users.

Yes, more attention is paid to the things above this cut because it is the first thing you see. But that doesn’t mean you have to put all the information there.

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How to optimize your website?

Website optimization is the process of systematically improving the performance of your portal to meet its objectives, whether it be obtaining more visitors, making the blog profitable or reducing the time you spend maintaining it. Web optimization can be used to make your website more attractive and useful to your visitors.

The importance of optimizing your website

Website optimization is important because it helps your page visitors have a more pleasant experience.

Each visitor enters your blog hoping to answer a question, find a solution to a problem, or complete a task of one kind or another. So when you optimize your website, you make it easy for your blog visitors to do those tasks.

For example, if you have an e-commerce website that sells shoes, you can optimize it to increase the number of purchases made by people who visit your online store.

In this way, your business will be more profitable and easier to manage. Likewise, you will save a lot of time and money in maintaining it.

But that’s not all, even if your website is not dedicated to commerce and is just a simple personal blog, it should also be optimized.

Think about it, a small and simple blog may not seem like much in the wide universe that is the web, but if you improve it, you can do wonders with it.

Whatever your role on the internet, or the role you would like to have, you can always achieve it through web optimization.

Such optimization may sound complicated, but we assure you that it is not, much less if you have the right analysis and the right tools.

Analyze the website
Website optimization is a continuous process of constant improvement.

This is given by knowing the behavior of your visitors, developing hypotheses about what changes in your site could cause the number of visits to increase, and then measuring and evaluating the performance of the changes made.

This process allows you to define the types of tools that are useful for optimizing your website.

You should be aware that there are qualitative and quantitative feedback tools. Both are important to find the best options that will allow you to optimize your website.

But before you start using the tools available to improve your page, the first thing you should do is analyze it. It is very obvious that not all websites are created equal, and because of this, they all have different problems.

So, do a thorough analysis of your website.

  • What are your strengths?
  • What are its weaknesses?
  • Do you need to improve speed or SEO?
  • Do you need to improve other things?
  • These are the main questions to ask yourself when you want to opt for web optimization.

If you need it, you can consult an expert to help you with this analysis.

On the other hand, if you prefer to do it on your own, at least take into account the opinion of your readers or close friends who know your website.

Remember that a purely personal analysis may not be very objective, and what is a problem for you, may not really be for the other.

So do not forget to look for different opinions, since they can help you much more than you imagine.

Free web analytics and SEO optimization tools

The optimization of a web page must be a continuous effort, which allows improving the interface, the speed and the content that you publish. Doing this will expand your online reach significantly.

High website traffic? Who doesn’t want to do that?

Many people talk about SEO as if it were something foreign or isolated from the field of digital marketing strategy, although often people seek to improve their SEO when they migrate to other websites or start a new page entirely.

The problem is that if you’re just starting to take SEO into account right now, we’re sorry to tell you that you’ve waited too long. This is because if you don’t continually monitor your website, you’re bound to make mistakes or let opportunities go to waste.

Even if you don’t have a lot of experience in the SEO world, it’s important to stay on top of things.

By doing a check from time to time, you can see how your web page is ranked on the net, if there are any increases in site errors, or how well your traffic volume and your position in search engines is increasing.

Google Analytics

Chances are, if you are reading this article, you have used or at least installed Google Analytics. And if you haven’t, then you should use it as soon as possible. This tool is a must have for all websites.

The most valuable SEO information is information that helps you better understand visitors and how they interact with your site. No free tool collects this data like Google Analytics.

It does an unmatched job of providing the information that helps you understand the number that matters most: the number of visitors that stay and interact with your page.

You can use Google Analytics to monitor your traffic performance on a monthly basis, and this allows you to compare that performance.

Once you notice a significant difference in your traffic, chances are you want to switch to another tool to find out what’s causing the changes.

Just like the dashboard of a car, it is a comprehensive and mandatory analysis tool that will help you steer your website in the right direction. You’ll be able to measure speed, condition and more accurately. Replace assumptions with real data – it’s useful, easy to use, reliable, and free.

Pros and Cons of Google Analytics


Google Analytics provides you with aggregated, historical, and collected data about your website, how people got there, and what people did on your blog.

Most of the other tools will be based on samples and estimates, and won’t give you the last part, i.e. how did the traffic behave on my website?

As for the downsides, Google Analytics used to give data on the keywords used by visitors and how they got to your blog. But that kind of detail is no longer provided by such a tool.

However, Google Analytics is not alone in the hard work of optimizing your website. Fortunately, there are other applications, plugins and tools that will also help you to make your blog the best on the entire network.

It is just a matter of finding the one you need the most, and the one that best suits your needs.

Other web analytics tools

SEO

To optimize the SEO of your page, there is no plugin more recommended than SEO by Yoast, one of the star WordPress tools. SEO by Yoast will take care of all the technicalities that come with SEO, and it will do it in the most efficient way possible.

SEO by Yoast can be a somewhat complicated plugin for those who are just starting out in this area, but there are numerous tutorials online that will facilitate their installation and management. So do not worry if you do not understand it at first, you will soon manage to handle it perfectly.

Image compression


Speaking of plugins, others that could be very useful are Smush and Image Compressor. These are also WordPress tools, and are dedicated to reducing the weight and size of images, without affecting their quality.

In this way, the images you publish on your website will load much faster, and the speed of your blog will improve.

Cache

But images are not the only factor that can affect the performance of your website, since the cache can also slow it down and make the interface tedious to navigate.

If the cache is too overloaded, feel free to use WPoptimize, Optimization.io or Total Cache.

These three tools not only free up cache space, but also manage it to prevent you from exceeding your limit. In this way, your website will load at a much higher speed, since it will weigh less.

In conclusion


Don’t feel like you have to download all these tools and use them at the same time. As we said earlier in this note, analyze well what weaknesses and strengths your page has, and based on them work to improve it.

Nor can we fail to recommend the plugins offered by WordPress, which are undoubtedly the best on the net to optimize web pages.

There are free and paid, but they all have in common a good quality, and endorsement of the site that is offering them, as well as their creators. Don’t underestimate the power of WordPress, or the tools it offers.

Finally, always remember that things get better with dedication, patience, discipline, the right tools, and some help. In this sense, do not despair if the optimization of your website is not achieved immediately, since with hard work you can achieve this goal.

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7 incredible steps to start your website.

If you’re under the impression that the easiest way to create a website for your business or personal use requires a lot of capital or the ability to speak nerd fluently, you’re wrong!

Times have changed, particularly with regards to the logistics of website development that you can do yourself (Do It Yourself). Nowadays you don’t need to write a single line of code, and what’s more, you can create a fully functional, professional, personalized website for your business or for simple self-expression in just one afternoon.

The past decade has seen the steady rise of website building platforms, simplifying the site building process to the point that beginners with the most limited technology skills will find it not only manageable but also enjoyable to create their own custom websites. .

Content management systems like WordPress, Wix, and Squarespace are three of the most popular platforms on the web today, and the easiest ways to create a website, so it’s probably wise to use one of these options.

However, there is a little more to this than just choosing your platform, and we are about to follow all these steps to create a website.

1.Choose a domain name


Your domain name is part of the URL or address of your site and is the name by which visitors will get to know it. The best domain names are easy for your audience to remember, so they can access your website on the go.

If you’ve been doing business for a while without a website, you should consider having your company name on your domain, so that your current customers can find it.

Or, if you are looking to build an affiliate website, you can include the brand, product, or theme of the website you are creating in your domain name.

Domain names may be the most important part of building your website, since once you choose one, you will be branding your website. Visitors will get to know your site with this name, so it is not advisable to change them frequently, if not necessary.

You can buy a domain name from a domain agent of your choice or directly through your hosting company. Please note that your hosting service provider may offer a free domain as part of their hosting plan, so wait until you have chosen your hosting plan before purchasing a domain. This step is just about choosing that perfect name.

2.Choose a Hosting Plan


A web hosting company or a hosting service provider, is the company to which you will pay an annual fee to store your website with all its contents on one of its private servers, so that site visitors can access your website. Just think of a server as one of the giant bookshelves in the giant library that is the Internet.

Once you have chosen a domain name and have purchased it, a hosting service provider will be your next destination. Bluehost is one of the best hosting options and one of the most popular for WordPress-run sites, offering a variety of plan options, from personal to highly attractive commercials.

Try Bluehost Now
Be sure to do your research while you buy your hosting plan; You must choose a plan that you can trust and that you can grow, which means powerful servers with the ability to manage the audience of your website.

Other things to look for are registration and renewal costs, trusted technical support, and an easy-to-use dashboard. Bluehost meets all of these charts and we recommend it as a trusted server to grow with.

3.Choose a Platform


The platform or content management system (CMS) you choose will provide you with a framework of pages, galleries and content spaces; basically a complete website; all you have to do is add your media and personalized content.

Depending on the platform you choose, you will find thousands of customizable themes and designs with different business models in mind at your disposal. On top of that, you’ll have a long list of plugins that will provide add-on features to make sure your site really works for you, with all the useful extra features you might need.

More than 25% of websites are based on the WordPress platform, making it the most popular platform used today. With its easy-to-use interface, constant updates and extensive theme options, this is a management system that we recommend.

WordPress makes it very easy for anyone to start and run their own site fully in a functional way. It is one of the simplest platforms you can use to create a website without any previous coding experience.

4.Install WordPress


Now, your hosting provider will probably offer a simple one click WordPress installation that will have your site ready for customization in 5 minutes. If not, don’t stress; Just visit the ‘Download WordPress’ tab on the WordPress.com website and you’ll also be guided through the process there.

WordPress is constantly updated and you will find updates available on your ‘dashboard’ or ‘WP editor’ on a regular basis, once yours is installed. Always make sure to allow these updates as they include security features and bug fixes that no WordPress or WP website user can do without. Updating regularly will keep you safe and the operation of your site will be competitive and fast.

At this point, you’re probably thinking this is going to cost you a fortune, but WordPress is not only the best way to create a website on your own, it’s also open source software, and that means it’s completely free to download. !

There are paid WordPress packages available that offer additional benefits, but a free basic package will meet your needs when you first start.

steps to create a web page

5.Choose a Theme


Think of a theme like the visual appearance of your website. This will determine the colors and design. Choose your theme carefully, not just choosing one that looks good, but one that has good functionality and good reviews.

Your theme can always be changed at a later stage, but you should avoid changing it frequently as this can have negative SEO and brand effects.

WordPress has many themes that you can choose from on its platform. There are also other theme providers like Studiopress, Optimizepress and Elegant Themes, which can be used depending on your needs.

6.Install Plugins


Plugins are basically small applications that can be installed in your theme to provide additional functionality on your website. So remember it as a ‘companion app or function’ and you will get the idea.

A plugin will contain anything from shared social media icons to email contact forms. Many sites use plugins to organize their site exactly how they want it.

Some are bigger than others and if possible you should try to keep the number of plugins to a minimum as they don’t always work 100% in harmony and can slow down your site.

7.Upload Your Content


Now that you have followed our process to get your website up and running, it’s time to upload content to your website in the form of articles or information.

Upload your media and content, customize your colors and menus, and start creating an audience for your website.

Having trouble finding what to write about the first time?

The best way to create a content plan is to use a good keyword search tool. Google Keyword Planner used to be the free tool of choice, but since website owners have been provided with less and less information, it has become imperative to have a paid tool at your disposal.

Our keyword tool offers keyword suggestions, so you can use them to write your article and let you know how difficult it will be for you to get traffic to your article about your keyword.

Developing a website is not as complicated as it sounds. If you are interested in being the person who manages your website on a daily basis and has full control over its content, these steps to create an easy website will be useful for you to manage your own website.

The hardest part is getting the process started, but once you get started you’ll never look back and be ready to drive traffic to your website in no time.

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Advantages and Disadvantages of Digital Marketing

What are the advantages and disadvantages of digital marketing? Let’s start with the good news, in this case with the advantages, which if that were not enough are many.

Advantages of Digital Marketing
Among the benefits that digital marketing brings are the following Take note!

1- Information provision:
One of the main benefits of Digital Marketing is the disposition it has regarding information. And this is because both customers and the different users that may exist, can make their queries 24 hours a day. This to know about any product or service of interest, and may even choose to make the purchase online. For you and them it is good, they have ease of purchase and information and you do not have to work hard, sell more and serve better.

2- It is totally commercial
This worldwide marketing medium is, as the name implies, fully commercial. It can be said that it is one of the most commercial marketing that has existed until today. Of course on par with the development of technology.

3- Digital marketing is versatile
On the other hand, Digital Marketing is totally versatile. This is because all users can observe the advertisements through any type of device or electronic medium. Either through TV, social networks, Smartphone, among others.

4- Easy to identify
It is very easy to identify by all, due to the wide range of colors with what they present at the design level, and thus it is impossible not to notice it, since thanks to the apps they can be displayed on any Tablet or Smartphone.

5- Drive your company to expand
It plays a fundamental role in the recognition of a company, its expansion in the market is due to Digital Marketing. And not only nationally but also internationally. Thus achieving many probabilities of growth, becoming practically infinite.

6- It allows to save a little more
A point that can not be missed when talking about advantages and disadvantages of digital marketing, is money. In case of advantages, it allows a great opportunity for all companies to save their finances. This is because traditional marketing requires more investment and less scope is assumed.

7- It is easy to distribute
It is very easy to distribute. In this case, reference is made to the ease of placing certain advertising on the network. And when it is there it will last. Therefore it will be spreading so quickly, that in a matter of days many will know your company or business.

8- Anyone can make use of digital marketing
Anyone can use and send this type of marketing, and this is a key and important point, since this type of Marketing can be used by all users. If you have a mobile device and have profiles on social networks, from there you can create advertising and you would be immersing yourself in the world of marketing. Since by publishing the sale of a product or failing so that they know your skills, there you are making use of this important tool. Of course, the right thing is to be trained in all sectors of digital marketing.

9- Improve the quality of what is offered to the client
There is something that is inevitable. And it is that it allows certain levels of competitiveness to grow either between large or small companies. Since the same with just one Marketing campaign can bring endless benefits for them, which of course the most benefited are consumers, since they only expect the best offer and advertising.
In other words, digital marketing is very convenient for the customer. And as we entrepreneurs are interested in your comfort and that you are satisfied Digital marketing is our friend!

Disadvantages of Digital Marketing
Finally, and to end this class on the advantages and disadvantages of digital marketing, I will present a series of disadvantages, perhaps they are not many but it is important to take them into account.

1- There are customers who do not have Internet access
The first of these is that perhaps, there are many people who do not have Internet access, which means that there is a certain limitation between advertising and a number of users, who, due to the lack of a medium, cannot know the new. That is why it is important that you know your target audience (potential customers) to use the ideal medium.

2- Internet dependence And it can fail!
Sometimes the Internet usually has failures. Therefore the user can present certain inconveniences and therefore a very bad experience. It can cause it to move away, or failing that a bad image of the company is created in it. That is why it is recommended to vary, that is, not only to depend on the Internet. It is here that the number of contact telephone numbers is made available to the public, among other viable means to go and ask for information.

3- Digital marketing does not escape being ignored.
In a way, even if it sounds unheard of, it usually happens that this marketing is ignored. It is that on the one hand it is one of the most commercial marketing that can exist. But it is also ignored by many, because there are many users who instead of following advertising what they do is close it or failing that if it is on TV they change the channel, and this is disadvantageous for companies.

4- Discontent for not having what they saw on the screen
Another disadvantage is that there are many users who make purchases online. Which does not allow physical knowledge of the product you want to acquire. So many times discontent is generated. It is not the same thing they see on the screens than what comes to their hands! And it is for this reason that many companies (you should also consider it) use the practice of returning the product. This as a way to guarantee its good image to consumers. Since the idea is not to scare them away, on the contrary, the highest percentage of possible customers should be captured.

5- Discontent with online advertising

In a way it is usually the most criticized Marketing. Although this one is totally versatile. Because it is on the network, it receives opinions from all those who are immersed in that place, and there are a large number of users who think negatively about its operation, some products, since there are many who state that advertising usually affect the enjoyment of the proper use of electronic media.

6- The Internet generates distrust
Finally, there are many people who have a level of distrust over the Internet. Since they have a certain fear when making online purchases, because there are many who have been scammed and cheated.

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What is the Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

The development of digital marketing is inseparable from technology development.
One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.These kinds of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.

In the 1990s, the term Digital Marketing was first coined,. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors toinclude more service into their software, for example, marketing, sales and
service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the 
“You Will” campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.

In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development.

In 2007, marketing automation was developed as a response to the ever evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes. Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.

Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth.Statistics produced in 2012 and 2013 showed that digital marketing was still growing.With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.

Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has becom the most common term, especially after the year 2013.

Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.

 

Online Business concept with a cup of coffee

Benefits of doing business online.

You don’t have to run your entire business over the internet to benefit from online business opportunities. Small businesses might only need an email address to communicate with their clients, customers and suppliers electronically. Other businesses might use their website to conduct their entire business online.

The many benefits of online business include:

  • Global access, 24 hours a day, 7 days a week
  • Improved client service through greater flexibility
  • Cost savings
  • Faster delivery of products
  • Increased professionalism
  • Less paper waste
  • Opportunities to manage your business from anywhere in the world.

Customers may prefer to visit your website to find out about your products and services, instead of visiting you in person. They will also expect to see your website address and your email on business cards and other promotional materials.

Online business opportunities

How you manage your business online will depend on the products or services you offer. You may be able to use the internet to:

  • Run an online shop
  • Manage your suppliers
  • Communicate with your customers, and get their feedback on your business
  • Offer services online
  • Allow customers to make reservations or appointments online
  • Manage your finances, such as online banking, tax and employee pay
  • Research competitors.

Future opportunities

Keep in mind that your business, as well as the variety of online tools available, is constantly changing and evolving. While you might not plan to have a website immediately when you start operating, it’s still a good idea to think about whether you will need one at a later date and what you will use it for.

When you are planning the online aspects of your business, you should:

  • Research your competitors and other businesses that use online tools
  • Decide what aspects of online business will benefit your business
  • Review your budget to work out what you can afford
  • Familiarise yourself with any laws and regulations that will apply to your online business activities
  • Consider your requirements, including what software you need and what types of computer equipment you need to run it
  • Plan for risks, such as computer viruses, scams, data theft and loss of or damage to hardware
  • Think about what training you or your staff might need
  • Be realistic about the time and budget you will need to manage the online aspects of your business.
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20 Easy Marketing Ideas for Small Businesses (That Won’t Break The Bank)

Working on a low budget? Here are some tried and test marketing ideas that you can implement to get the word out about your brand.
Marketing ideas span a broad spectrum, from handing out flyers at the nearest Starbucks to engineering record-breaking jumps from the stratosphere.

As you probably know, not all of these ideas work within the holy trinity of real-world constraints: budget, resources and time. Things that most small business owners are way more familiar with than what they wish to be.

But today, if you’re stuck coming up with low-cost yet effective strategies…you’re in luck!

Here are some ideas and tactics for small to medium-sized businesses that don’t have the luxury of a huge budget. We’ve used all of these ourselves with success.

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

 

  1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.

  1. Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist. Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!  youtube cheap marketing. If video sounds like too much of a challenge, try making slide decks and sharing them on SlideShare.

  1. Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
  1.  Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.

To win at Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for lockpicking (/r/lockpicking ), a subreddit for unicycles (/r/unicycling), and there’s even a subreddit for admiring beautiful handwriting (r/PenmanshipPorn). (And of course there’s one for SEO.) Find your niche and dominate.

  1. Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented. Also check out this list of easy Facebook marketing ideas for any type of business.

  1. Stumble Upon Advertising  Now Mix. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

Stumble Upon is pretty cheap compared to other paid ad structures. You start with a base price of 10 cents per click, then add +2 cents for age targeting, gender targeting and device targeting. You can see the whole price list for detailed info.  Whichever way you spin it, Stumble Upon’s paid offering is leagues cheaper than most other social media ads; Facebook ads, for example, can cost as much as 80 cents per click.

To really benefit from Stumble Upon, use targeting options to make sure you’re hitting the right audiences and niches.

Bonus: Impressions and clicks on the display network can be far cheaper than those found on the search network, especially if you’re leveraging enticing display creative.

  1. DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.

If you have some understanding of Adobe Illustrator, try out these free vector kits that provide all the elements needed to make a stunning infographic. Not sure where to start? Check out Visual.ly for inspiration. They have beginner and advanced examples for you to browse through.

  1. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.

Find a study that relates to your industry and polish it up. Highlight the most important or interesting parts of the study, add images, crank out some charts, and make your own thoughts and predictions based on the data.

You don’t need to be a master writer for this strategy – the data will do most of the heavy lifting for you. One man’s throwaway data is another man’s content success story! Just be sure to cite your sources and give credit where it’s due.

For government data, check out data.gov or The Census Bureau. Global statistics can be found through UNICEF and the World Health Organization. Ultimately, you’ll have to find source data that relates to your industry and audience interests.

  1. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad.

 

  1. Recycle Your Content. Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Turn a webinar into a video tutorial. Transform a collection of blog posts into an ebook. Never be afraid to mash-up your old content – chances are there will be a ton of people who never even saw your old stuff, so it’ll be a fresh, 100% new content piece for a large segment of your audience.

 

  1. Develop a Customer Referral Program. Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.

 

  1. Online Contests. You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.

 

Not sure how to host a contest? Go with Rafflecopter – they make it super easy to set up a contest and embed the contest entry form on your website.

 

  1. Industry Partnerships. Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.

Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!

 

  1. Apply Online for Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales.

 

marketing on a budget

If there aren’t any awards for your industry, host your own! You’ll get a ton of attention from other industry businesses who want to apply for your award, which means even more connections and more possible future collaborations!

 

Local Marketing Ideas for Limited Budgets

Local marketing can often be less expensive than massive online campaigns. Your reach is smaller, but if your business is regional, there’s no better (or cheaper) way to build your business. Here are 69 MORE ways to boost your business.

 

  1. Awesome Business Cards. Get yourself some snazzy business cards, then give them to every person you lay eyes on. Every handshake should come with a business card. The more people who find out about your business, the better – even if it’s just a quick glance at a business card.

 

  1. Guerilla Marketing. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for invention here, and you don’t need a big budget to be successful. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more!

 

  1. Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges and adult ed centers). While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class.

 

  1. Business Card Drawing. Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you (for example, a restaurant might offer a free pizza party).

marketing tactics for small businesses

At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.

 

  1. Email Marketing. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.

budget marketing tactics

Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like MailChimp.

 

  1. Car Magnets for the Company Car. Slap a magnetic sign on your company car to build brand awareness as you drive around town (just be sure to obey traffic laws). Bumper stickers and window decals work as well!

 

  1. Give Away Balloons at Local Events. Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in.

 

marketing strategies for small businesses

(balloons = happiness)

 

Kids love balloons. Adults love them too, but are embarrassed to admit it. Stop the shame – balloons and bubbles will always be awesome, it’s OK to say so. You’ll have a bunch of happy people marching around with your brand floating above their heads, all for less than $200.

 

  1. Join in on Local Contests. Consider donating a product or service of yours as a prize in a local contest or event.