ilustracao-sobre-marketing-de-experiencia

Creating a website with site builders.

Using Wix to make a website
Wix is ​​one of the easiest site builders on the market that features fully customizable 500+ templates categorized into various categories. So it is pretty sure that you will find one that suits you.

They are offering a flexible drag and drop website editor that is always visible on content. You can drag an item from the list and drop it anywhere on the website to add it. Any visible element in it can be moved or edited.

The only downside is that there are ads on the site in the free Wix plan. You can get rid of it by upgrading it to your Combo plan, which allows you to go back to a minimum of $ 12 / mo.

Weebly

Using Weebly to make a website
Weebly is easier in many ways, like navigation and ease of use. They offer hundreds of templates to choose from, but the customization options may seem limited.

They have quite a few predesigned page layouts (ex: over page, pricing page, contact page) that can be used and modified.

The Drag & Drop builder is easier to use, but is sometimes limited to designated areas for customization. Availability of third-party applications and extensions is also limited.

Step-by-step website creation process using Wix

Step 1: Sign up for Wix

Create an account at Wix.com.

There are 5 premium plans and 1 free plan (prices range from $ 0 – $ 24.50 / month). You will see the upgrade options after creating a site successfully.

See Wix plans and pricing here.

  • Wix registration
  • Wix registration page.
  • I recommend Wix paid basic plan – Combo. The Wix Combo plan ($ 8.50 / mo) features a free domain name, more CPU resources, and no Wix ads.

Step 2: Choose a template

Wix will ask you how you want to create a website. The fastest way they would suggest is Wix ADI (Artificial Design Intelligence) which is not very fruitful in the end.

So I will guide you a little more, but in the best way, the website builder!

You will see that there are templates categorized under different labels. Browse your potential category and choose the one that suits you best.

After finding a Wix theme you like, click ‘edit’ to continue.

Editing a web page on Wix
The “edit” button is displayed when you mouse over a topic.

Step 3: design your website using Wix website builder

After a few moments, you will land directly in its intuitive website builder.

Designing a website is simple. You will see different tools on the left and right side of your screen. Also, click anywhere on the website to edit the block or move it to another location.

Wix elements
Build your web page elements using Wix’s drag and drop editor.

Step 4: Publish the website.

When you hit the publish button, you’ll be asked if you want a free subdomain or a full-featured domain. It is your call.

A few more tweaks are recommended.

Go to your ‘Wix Dashboard> Manage and Edit Site’ and configure SEO, Favicon, Social and updates as needed.

Strategy Development Goal Marketing Vision Planning Concept

Creating a website with CMS.

A CMS or content management system is built in such a tactical way that it suits first day work beginners for experienced web developers.

It is a software application that facilitates the creation and administration of online content. Most of them are open source and free to use.

If you know the basics of HTML, CSS or PHP, this is an advantage for you. It is not a big problem if you do not know it because these platforms are very intuitive. Here are three free CMS platform options that you can choose from based on your needs.

Quick comparisons

  • WordPress Joomla Drupal Features
  • Cost Free Free Free
  • Use 311,682 million 26,474 million 31,216 million
  • Free themes +4,000 +1,000 +2,000
  • Free Plugins +45,000 +7,000 +34,000

WordPress

WordPress, according to various statistics, is being used on the maximum number of small to medium-sized blogs and websites. However, many powerful websites prefer WordPress for its simplicity. WYSIWYG Editor is the only thing you need to learn to get your first content.

This platform is institutional for beginners, as well as highly developed by different kinds of web developers. It has many free plugins and themes in its own repository. As the # 1 CMS option, many third-party resources are available alongside.

 ADVANTAGE

  • Highly flexible and customizable.
  • Easy to use,
  • Tons of learning resources,
  • Excellent community and support

 DISADVANTAGES

  • Needs code for major visual customizations.
  • Updates can cause problems with plugins
  •  More information


Joomla

Joomla is similar to WordPress in many ways. It is also easy to use, easy to install and can be easily expanded with the help of modules – the equivalent of WordPress plugins. As a result, it is the second best choice for beginners.

However, beginners may feel more intimidated to explore Joomla due to the number of options available. In addition to the menu on the left, there is also a menu in the top bar, just above the “Control Panel” logo. To avoid confusion, remember that some of the menu items in the left and top bars are similar, including “Content”, “Users” and “Extensions”.

Like WordPress, Joomla has a few styles and templates that can quickly give your site a distinctive look. But of the three content management systems, Joomla offers the easiest solution when creating a social network. With platforms like EasySocial and JomSocial, you are just minutes from your own social media website.

 ADVANTAGE

  • More technically advanced
  • Websites generally work better
  • Company level security

 DISADVANTAGES

  • Modules are difficult to maintain
  • Intermediate CMS: not as easy as WordPress, nor as advanced as Drupal
  •  More information

Drupal

Experienced web developers attest that Drupal is the most powerful CMS.

However, it is also the most difficult to use. Due to its flexibility, Drupal is the second most used CMS in the world, but it is not a favorite among beginners. To successfully build a “complete” website with Drupal, you need to get your hands dirty and learn the basics of coding. Knowing your way around the CMS is also a challenge for beginners.

Installing Drupal
Installing a new Drupal: Despite Drupal’s complicated functions, the CMS offers a simple and minimalist interface.
 

DISADVANTAGES

  • Steep learning curve at startup stage – recommended for advanced users

ADVANTAGE

  • Easy to learn
  • Great help portal
  • Updates integrate seamlessly
  • More built-in option.

Step 1: find the WordPress installer in your web hosting panel

Web hosting services generally have a quick installer to install WordPress and other common platforms.

So log in to your web hosting account and find out what installer you have. Popular names to look for are Softaculous, QuickInstall, or Fantastico.

View this post on Instagram

Reach is dead, Engagement is down.⁣ ⁣ Let me ask you this, have you noticed your reach dropping in the last 3-4 months?⁣ ⁣ Your posts don’t seem to be performing as well and having to do A LOT more just to get the same results, right?⁣ ⁣ Now, let me ask you this… are you splitting your time effectively or do you just think Instagram will be around forever?⁣ ⁣ No doubt that Instagram had (and is having) a great run. But, if you study history, you’ll see that social networks peak and then Engagement and Reach start to drop as advertisements become more integrated. ⁣ ⁣ To protect my personal brand, I illustrated how I’m splitting my time on growing my personal brand through social. ⁣ ⁣ Not to get too complicated with it, but I use a 70/30 split, with the majority going to Instagram, some going to TikTok, and then I experiment with other platforms (YouTube, Twitter, LinkedIn to name a few). ⁣ ⁣ This diversification will give me a leg up on the competition if/when platforms fade away. ⁣ ⁣ Keep in mind, this split will change as technology changes and new platforms get introduced. ⁣ ⁣ Here’s a platform to keep an eye on:⁣ ⁣ BYTE (@byte_app) – The founders of Vine just launched this incredible platform bringing back the 6-second video.⁣ ⁣ How are you splitting your time? ⁣ ⁣ If you need help, shoot me a DM or drop me a message below, I’m here to help you⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ @thestevenmellor #socialmediastrategy #influencers #instagramtips #instagramdesign #instatips #designadvice #designtips #marketingtips #marketingstrategy #growthhacking #salestips #salesadvice #salesfunnel #socialmediacoach #socialmediagrowth #socialmediamarketing #brandingtips #brandstrategy #branding #businesstips #businessofdesign #businessstrategy

A post shared by Steve – Design + Marketing (@thestevenmellor) on

Some hosting providers (example: Iart) use installers built into their user control panel (the screen you will see right after logging into cPanel). In that case, just try to find the title that includes ‘WordPress’.


Step 2: install WordPress through the installer


Softaculous is the most popular automatic installer and appears in cPanel. I will walk you through the installation through Softculous. The other installers are more or less the same.

Click Softaculous and then click ‘Install’ on WordPress to begin installation.

Installing WordPress to create your website
Here comes the important part.

Site settings
Set the options as follows, leave other fields in the default settings (to be ordered later) and click install.

  • Protocol: You must decide if you want to install http: // or http: // www. version of the URL. Whatever you choose, you won’t see much difference. From a technical point of view, http: // www. It is better in terms of flexibility and cookie management. Please note that if you have a valid SSL certificate and want to install WordPress on it, just select https instead of http.
  • Domain: select the domain in which you want to install the website.
  • Directory: Specify where you want to install the WordPress site. If you want to install it at your root URL (for example http://www.yourwebsite.com/), please keep it blank. If desired in a sub-URL (for example, http://www.yourwebsite.com/myblog/), specify the directory in the field.
  • Administrator account: Set your username, password and email that you will use to log in to your WordPress site.


If you’ve been successful in the last few steps, well done. Your website is live!

Now log in to your WordPress site. Your site’s login page will look like wp-login.php crawling the URL of the website you set up.

Step 3: install a theme and some important plugins

Next, you need to install a theme and any necessary plugins. Take a look at the left sidebar of your WordPress Dashboard.

There are tons of ready-to-use themes available in the WordPress directory.

To explore these free themes, go to ‘Appearance> Themes> Add New’, find the theme that meets your requirements, and click the Install button.

WordPress theme directory.
You can also install third-party themes from the “Upload theme” section. For professionally designed paid WordPress themes, I recommend Elegant Themes (for its efficient code and beautiful front layouts)

For plugins, search for ‘Plugins> Add New’.

Find and install the plugins you only need. 3rd Party plugins can also be installed from the ‘Load plugin’ section.

Here I want to suggest some important free plugins. Search by their names in the WordPress plugin directory to find them. Note that installing only one plugin from each category is sufficient.

  • For SEO: SEO SEO, all in one SEO package
  • For security: iThemes security, Wordfence security
  • For site stats: WordPress.com Jetpack, Google Analytics for Monster Insights WordPress
  • For the creation of forms: Contact form 7
  • For performance: W3 Total Cache, WP Super Cache

Step 4: you’re done!

Your site should be up and running in the last step. But there are a few more things that need to be resolved.

  • In ‘Settings> General’: configure your site title and motto.
  • Under ‘Settings> Reading’: what your home page should show and how many blog posts you want to show on a single page.
  • In ‘Settings> Permalinks’: set what will be the URL structure of your blog post.
Agencia-de-marketing-1

Create a website from scratch.

You can create your own unique and distinctive website by knowing the main languages ​​of the web and the basics of a website.

Otherwise, it is recommended that you jump to method # 2/3; Or, contact a web developer.

  • Basic languages ​​/ web tools you should know:
  • HTML (Hyper Text Markup Language)
  • HTML is the basic structure of web pages and web applications that make content semantic to the web browser. It consists of sequential tags that have an opening and a closing, and structurally a keyword enclosed in angle brackets. Example:
  • CSS (cascading style sheets)
  • CSS is the style language used to decorate the HTML markup of a web page. Without CSS, a web page would look like nothing more than a large blank page with messy text and image. CSS is what makes the page ideal as we want.
  • Scripting languages
  • HTML and CSS are nothing without scripting languages ​​because they are not interactive. To create a dynamic web page that is responsive to users, you need languages ​​like JavaScript and jQuery. Server-side languages ​​like PHP, Python, and Ruby may also become necessary over time.
  • Database
  • To store, manage and access the user input data of a website, it is considered a large table of information called a database. A database management system like MySQL, MongoDB, and PostgreSQL is used on the server side to do this job efficiently.
  • FTP (File Transfer Protocol)
  • FTP is used to transfer source files from a website to your hosted server more easily. There are web-based clients and FTP-based software that can be used to upload the files to the server computer.
  • Step-by-step process of creating websites using IDE
  • This is the process overview of how you can create a website first hand, assuming you know the basic web languages ​​and essential elements of the website mentioned above.

Step 1: set up a local work environment

Making a site with Subline Text

Screenshot of Subline Text working environment.

To create and organize the source files of a website, a good local working environment is important. You can create a web development environment on your computer device by installing an IDE (Integrated Development Environment). An IDE basically consists of a text editor, a build automation, and a debugger.

Sublime text and atom are some of the basic IDEs for web development compatible with HTML, CSS, JS, PHP, Python and similar web languages.

On the other hand, there are extended IDEs like Adobe Dreamweaver that offers a handful of other features (eg: Server connectivity, FTP).

Step 2: plan and design your website using Adobe Photoshop

The planning of the website structure and the navigation system are of great importance. First, you must understand how you want to deliver your content. Plan how many navigation menus, how many columns or content fields, how many images you want to include and where.

The best practice is to open Adobe Photoshop and create a rough sketch of your web pages. You may have to make different settings for different pages, for example home page, above page, contact page, service page etc.

Design mockup that we use when creating this website.
Examples: design mockups we made when during the site renovation in December 2016.

Step 3: Code the Design using HTML and CSS

Once you have finished making rough designs for your web pages in Adobe Photoshop, you can start writing the source codes.

This is the easiest part. Make HTML marks for the web parts you want to include and use CSS to decorate them according to the designs you made.

Step 4: Make it Dynamic using JavaScript and jQuery

Only HTML and CSS based websites do not currently exist because front-end user interactions cannot be controlled through HTML or CSS.

You can use scripting languages ​​like JavaScript and possibly its enhanced library, jQuery to control user activity for forms, logins, sliders, menus, or wherever you need it.

Step 5: upload local files to the server using an FTP client

FTP software for creating sites.
The last step is to upload all source files to the web server. The best and easiest way to manage it is through an FTP client.

First, download an FTP client to your computer device and connect it to your web server using an FTP account. After you have successfully connected it to the FTP account, copy all your local files to the root of your web directory. Some good FTP clients are FileZilla, WinSCP and Cyberduck.

Web Design layout sketch drawing Software Media WWW and Graphic Layout Website development project

10 Tips for your web pages!

1.Take a compatibility test with mobile devices


Our first task to improve a website is to run some diagnostics and check the current status of your site. An important test is to check if it is compatible with mobile devices.

Since Google updated its algorithm, having a responsive website is essential in terms of usability and SEO.

Fortunately, Google offers you a tool so that you can check the compatibility of your website with mobile devices. You just have to write your URL to know if your site is responsive and, if not, they tell you how to do it.

Por lo general, basta con probar la página de inicio. Sin embargo, si tiene una página que difiere significativamente del resto del sitio (como un blog), puede ser una buena idea probarla individualmente.

2.Run a speed test


The next step on the list to improve a website is to perform a speed test. Page load speed is another factor that can make a big difference in the success of a website due to its impact on the abandonment rate. 40% of users will leave a website that does not load in three seconds.

Time to find out if your site is one of them. For this you can use Google PageSpeed ​​Insights. Again, you just have to enter your URL, press the button and the tool will tell you how your site is doing in terms of page speed and what you should do about it.

Otra herramienta con la que puede realizar esta prueba es Pingdom. Además de verificar la velocidad de su sitio web desde diferentes ubicaciones, le ofrece mucha más información sobre lo que lo ralentiza.

3.Enable Gzip compression


One of the small changes that can make a difference in terms of page load speed is adding Gzip compression to your site. What it means to compress your website files to make them smaller.

Smaller files download faster, resulting in faster page load. Easy peasy.

The speed test you did at the beginning will tell you if you have Gzip compression enabled or not.

Si su sitio aún no lo tiene, afortunadamente no es demasiado complicado de configurar. Puede pedirle a su servicio de alojamiento que lo haga, use un complemento como W3 Total Cache o WP Super Cache para hacerlo (lea nuestra comparación entre los dos), o hágalo manualmente.

 
For this last point, just go to your FTP server and search for .htaccess (note: you may have to show hidden files for that). And add the following code (Thanks to GTmetrix):

Compress HTML, CSS, JavaScript, Text, XML and fonts

  • AddOutputFilterByType DEFLATE application / javascript
  • AddOutputFilterByType DEFLATE application / rss + xml
  • AddOutputFilterByType DEFLATE application / vnd.ms-fontobject
  • AddOutputFilterByType DEFLATE application / x-font
  • AddOutputFilterByType DEFLATE application / x-font-opentype
  • AddOutputFilterByType DEFLATE application / x-font-otf
  • AddOutputFilterByType DEFLATE application / x-font-truetype
  • AddOutputFilterByType DEFLATE application / x-font-ttf
  • AddOutputFilterByType DEFLATE application / x-javascript
  • AddOutputFilterByType DEFLATE application / xhtml + xml
  • AddOutputFilterByType DEFLATE application / xml
  • AddOutputFilterByType DEFLATE font / opentype
  • AddOutputFilterByType DEFLATE font / otf
  • AddOutputFilterByType DEFLATE font / ttf
  • AddOutputFilterByType DEFLATE image / svg + xml
  • AddOutputFilterByType DEFLATE image / x-icon
  • AddOutputFilterByType DEFLATE text / css
  • AddOutputFilterByType DEFLATE text / html
  • AddOutputFilterByType DEFLATE text / javascript
  • AddOutputFilterByType DEFLATE text / plain
  • AddOutputFilterByType DEFLATE text / xml

Remove browser bugs (only needed for really old browsers)

  • BrowserMatch ^ Mozilla / 4 gzip-only-text / html
  • BrowserMatch ^ Mozilla / 4 \ .0 [678] non-gzip
  • BrowserMatch \ bMSIE! No-gzip! Gzip-only-text / html
  • Header append Vary User-Agent

Save the changes and test once more to see if it worked.

4.A / B Test your call to action


Calls to action are one of the most important factors for conversion rates. Here, the smallest changes, like altering the color of a word or button, can literally make the difference between a sale and a lost customer.

Regardless of what your goal is, it’s a good idea to test your CTAs from time to time.

Fortunately, it doesn’t take too long and WordPress offers several tools for this.

Create a hypothesis about what might improve your call to action and create a test. Give it a couple of days to make the test more effective and choose the winning proposal. Your conversions will improve permanently.

5.Install an image optimization plugin


Images and photos often make up a large part of the weight of a page. For that reason, reducing its size as much as possible is a good way to speed up your website.

Además de usar siempre la imagen del tamaño que necesita y optimizarla antes de cargarla (por ejemplo, con TinyPNG), una de las formas más rápidas es usar un complemento de optimización de imagen.

WP Smush and EWWW Image Optimizer are great options. Not only will they automatically optimize any image that is uploaded to your site, but they can also do the same for existing images.

Just install one of the two tools and let them work for you.

6.Review / update previous content


Content is a central pillar for the success of any website. For that reason, many of us post new blog entries every day.

However, what about the above content? Yes, the things you wrote a few months or years ago. It is still relevant to your audience and attracts visitors. However, you could probably give her a facelift.

Updating old content is a great strategy to give it a second boost and improve a website. Google loves updated things and rewards you with better positioning. Your visitors do the same.

Here is how to do it:

Edit style and readability: If your content is a few months or a few years old, chances are you’re a better writer now.
Update the information: are the facts in the publication still true? Has new information come to light? Is there anything else you can mention? If so, edit it.
Add and / or update links: Are external links updated? Do you have additional or better sources to link to? Can you add internal links to relevant articles that didn’t exist when you wrote the previous post? Again, if the answer is yes, go for it
Optimize content for search engines: If you use Yoast SEO it will tell you exactly what additional steps will make your article more optimized. Also, they introduced the readability module last year, so your older posts are likely to need a review.

7.Refresh the “About” page


Continuing on the theme of updating existing content, the “About” page is often one of the most important on any website. People are curious to know who is behind what they are reading. For that reason it is a good idea to keep it updated.

Reviewing this page to see if it still reflects reality is one of the easy things you can do to improve a website in the blink of an eye.

8.Minify the Code


Minifying the code is one of those things that all the articles on web speed advise but that seems difficult to implement.

In case you don’t know, minifying your code means reducing the weight of your files by removing unnecessary bytes. In this way the files will be much smaller, which, as we have learned, makes the pages faster.

Fortunately, there is Autoptimize. Literally all you have to do is install the plugin, activate the minification and you’re done.

9.Add new keywords


In Google Search Console> Search Traffic> Search Analytics, you can find search queries that relate to your site. It also allows you to see their number of impressions, click-through rates and average search position.

This information is very useful for finding new long tail keywords for your content.

  • Ordenar la lista por posición de búsqueda
  • Desplácese hasta el punto donde la posición promedio es mayor que 10.
  • Haga clic en una consulta de búsqueda
  • En la siguiente pantalla, haga clic en Páginas para ver la URL de la página que está clasificada para esa palabra clave
  • ¿Por qué es útil? Porque ahora puede ir a esa página en particular y agregarle esa palabra clave. De dos a cinco veces suele ser suficiente. Además, le estás mostrando a Google que actualizas tus páginas.

10.Check 404 errors


Users are frustrated when they click on a search result or link and land on a page that doesn’t exist. The dreaded 404 error not found.

Even if you have a custom 404 error page, this error causes people to leave your site. For that reason, the last thing on our list to improve a website is to find and eliminate them.

To find non-existent pages on your site, use Screaming Frog, Google Search Console (Crawl Crawl Errors) or Broken Link Check. After that, it’s just a matter of configuring the Redirection plugin to send your visitors to more suitable pages.

los-5-mejores-sitios-para-crear-una-web-noticias-infocif

Create your restaurant’s website!

When it comes to creating a restaurant website, developers can choose from a number of great themes. But when one of the requirements is to be able to place orders, things get a little complicated. A good restaurant plugin is not easy to find and most likely not cheap.

 
The solution: the GloriaFood plugin


GloriaFood is a system built exclusively for restaurants that offers the possibility of making online orders and reservations. Its new plugin makes it very easy to set up a menu for a restaurant and add order and reservation widgets on a WordPress website.

The GloriaFood plugin is free, with no commissions or costs for unlimited orders and table reservations. Monetization is accomplished through other optional modules (which you can find in the full admin panel, outside of WordPress).

How the interface works


The idea is simple: you set up your restaurant account and then publish 2 widgets on your website: the “See menu and order” button and the “Table reservation” button. When the user clicks on the request button, the menu and the payment gateway opens.

The overlay is responsive and the menu behaves very well on mobile devices as well. Also, from a design point of view, the focus is on food images and the convert button, while everything else is fairly neutral. This makes it easier for the widget to be “mixed up” on the website, so that everything looks as one. And the same goes for the reservation button.

Mobile application to receive orders and reservations


All incoming orders and reservations are sent to an application (Android / iOS, smartphone or tablet).

When a new order arrives, the phone rings so that restaurant staff can review and accept it immediately, also providing shipping time. Similarly, reservations are confirmed in real time from the application.

Account and menu settings


Once you activate the plugin, you must create an account and configure it. This is where you should provide details such as the location of the restaurant and the type of services you offer.

Useful features (all free):

  • Different times to collect and deliver.
  • Multiple delivery zones with different minimum order values ​​/ delivery rates.
  • Orders for later with scheduled shipping.
  • In the menu you can include personalization details such as level of spiciness, garnishes, way of cooking food, etc.

How to publish widgets


With the installation and menu ready, it’s time to post the widgets on the website. As with any other plugin, you only have to insert the short codes in the pages of your website. You should also know that the buttons can be easily customized to suit your brand.

Diplomados-GRATIS-en-Tecnología

How to create a web page without knowledge!

Currently all types of business require visibility on the Internet, whether with a website, an online store, or a blog, we must promote and show our business and even offer our services online. Although unfortunately we do not always have the necessary knowledge for this, there are three ways to create a website without writing code.

    1. WordPress


It is a very popular resource, using the visual and text editors of WordPress it will be very easy to develop the website with a few clicks. WordPress offers two types of editors to create content, one of them is the Visual Editor that does not require code, which allows you to format text in a similar way to Word documents. However, there may be cases where you need to edit your post’s html, embed a code snippet, or edit the structure of a link.

And although WordPress is free in principle, it will be necessary to pay for the template, the hosting, the domain name and the plugins.

     2. Website creator


Website builders are online tools with a graphical user interface that allow you to create websites without writing code. They turn your design into a functional website. They write the code for you, configure your accommodation, your database, email accounts and the domain name.

One of the most used web creators currently is Wix, it is a web creation platform that allows users of all levels to create impressive websites without having to touch a line of code, since it works mainly with drag and drop tools. drop online. Here is a small guide to use.

navegar-por-internet-puede-ser-daino-para-su-salud_mMsoNR

How to improve the design of your website.

1.Add a value proposition

The value proposition communicates to your visitors what you do and why you do it.

Put your value proposition on the home page of your website, as a headline if possible. Add it also on your blog and on your social networks. You must make your users know exactly what they will get if they hire you, if they buy your product, if they subscribe to your newsletter or if they read your blog.

According to Joe Pullizzi of the Content Marketing Institute, our value proposition should include the following elements:

  • Our company.
  • Our audience.
  • What information.
  • What a benefit.

As an illustrative example, we are going to see the value proposition of Orbit Media Solutions:

“On the Orbit blog (our company) digital marketers (our audience) can find expert and practical advice on web design and content marketing (what information). Our goal is to help you get better results with your website (what a benefit). ”

2.Website navigation

The navigation of your website has two purposes:

Help the user find what they are looking for.
Improve your search engine rankings.
Your visitors should always be your priority. Use descriptive navigation that speaks in the language of your users. Don’t use slang. You must be empathetic and know how to choose the words that they would use to find your products.

The design of a website will be better the fewer clicks the user has to make.

“Empathy is the greatest marketing skill.”

3.Text of the call to action

The call to action, or CTA, is one of the most important elements of web design. Once you have users on your website interested in what you do, you must tell them what you want them to do.

Calls to action usually appear in the form of buttons with the following texts: “Download it now”, “Get a free sample”, “Subscribe”, “Open an account”, etc. The button text must start with a verb. Otherwise it is not a call to action. “More information”, for example, is not a call to action.

4.The colors of the CTA


The CTA button should stand out from the rest of the elements of a web design. A good idea is to use complementary colors. This way you will make sure to get the user’s attention.

5.The distance test


Open your web page in the browser, get up from your desk and take ten steps back. Could you tell what your company does just by taking a look? If not, you need to reinforce your message and be more specific.

Unbounce is a good example of this technique. When you open their website you know exactly what you can achieve: “Build a landing page quickly and get more conversions.”

6.Social Proof


Use social evidence and testimonials so that your potential customers have one more reason to trust your company. Try to include these testimonials in the home so that users can see it the first time they visit your website.

7.Who we are


Like the social proofs and testimonials, the “Who we are” page gives your website a point of trust. Let your visitors know who is behind the company.

Plus, using individual team pages gives you a chance to rank on search engines when users specifically search for those names.

8.Mobile-friendly


On April 21, 2015 Google updated its mobile search ranking algorithm. Mobile-friendly web pages are now ranked higher in search results for mobile devices.
Put the most important message at the top and give your users a good reason to scroll if necessary. If you try to put everything up there your website will look too chaotic and messy.

And there is a good reason for this. Google wants users to have a good experience when browsing a website. So if you don’t have a mobile version of your page or a responsive website you will be missing out on many conversion opportunities.

9.Internal linking


Do not let your users reach a dead end on your website. Always keep them moving. All pages must contain a link or contact form. The home page should link to all the others. It’s a good idea to also include the name of the landing page in the link so that the user knows where to go once they click.

10.Long trips

Many web design and online marketing professionals believe that important information should be placed above the fold of the page. But scrolling down is a natural action for internet users.

Yes, more attention is paid to the things above this cut because it is the first thing you see. But that doesn’t mean you have to put all the information there.

planes-mercadotecnia

How to optimize your website?

Website optimization is the process of systematically improving the performance of your portal to meet its objectives, whether it be obtaining more visitors, making the blog profitable or reducing the time you spend maintaining it. Web optimization can be used to make your website more attractive and useful to your visitors.

The importance of optimizing your website

Website optimization is important because it helps your page visitors have a more pleasant experience.

Each visitor enters your blog hoping to answer a question, find a solution to a problem, or complete a task of one kind or another. So when you optimize your website, you make it easy for your blog visitors to do those tasks.

For example, if you have an e-commerce website that sells shoes, you can optimize it to increase the number of purchases made by people who visit your online store.

In this way, your business will be more profitable and easier to manage. Likewise, you will save a lot of time and money in maintaining it.

But that’s not all, even if your website is not dedicated to commerce and is just a simple personal blog, it should also be optimized.

Think about it, a small and simple blog may not seem like much in the wide universe that is the web, but if you improve it, you can do wonders with it.

Whatever your role on the internet, or the role you would like to have, you can always achieve it through web optimization.

Such optimization may sound complicated, but we assure you that it is not, much less if you have the right analysis and the right tools.

Analyze the website
Website optimization is a continuous process of constant improvement.

This is given by knowing the behavior of your visitors, developing hypotheses about what changes in your site could cause the number of visits to increase, and then measuring and evaluating the performance of the changes made.

This process allows you to define the types of tools that are useful for optimizing your website.

You should be aware that there are qualitative and quantitative feedback tools. Both are important to find the best options that will allow you to optimize your website.

But before you start using the tools available to improve your page, the first thing you should do is analyze it. It is very obvious that not all websites are created equal, and because of this, they all have different problems.

So, do a thorough analysis of your website.

  • What are your strengths?
  • What are its weaknesses?
  • Do you need to improve speed or SEO?
  • Do you need to improve other things?
  • These are the main questions to ask yourself when you want to opt for web optimization.

If you need it, you can consult an expert to help you with this analysis.

On the other hand, if you prefer to do it on your own, at least take into account the opinion of your readers or close friends who know your website.

Remember that a purely personal analysis may not be very objective, and what is a problem for you, may not really be for the other.

So do not forget to look for different opinions, since they can help you much more than you imagine.

Free web analytics and SEO optimization tools

The optimization of a web page must be a continuous effort, which allows improving the interface, the speed and the content that you publish. Doing this will expand your online reach significantly.

High website traffic? Who doesn’t want to do that?

Many people talk about SEO as if it were something foreign or isolated from the field of digital marketing strategy, although often people seek to improve their SEO when they migrate to other websites or start a new page entirely.

The problem is that if you’re just starting to take SEO into account right now, we’re sorry to tell you that you’ve waited too long. This is because if you don’t continually monitor your website, you’re bound to make mistakes or let opportunities go to waste.

Even if you don’t have a lot of experience in the SEO world, it’s important to stay on top of things.

By doing a check from time to time, you can see how your web page is ranked on the net, if there are any increases in site errors, or how well your traffic volume and your position in search engines is increasing.

Google Analytics

Chances are, if you are reading this article, you have used or at least installed Google Analytics. And if you haven’t, then you should use it as soon as possible. This tool is a must have for all websites.

The most valuable SEO information is information that helps you better understand visitors and how they interact with your site. No free tool collects this data like Google Analytics.

It does an unmatched job of providing the information that helps you understand the number that matters most: the number of visitors that stay and interact with your page.

You can use Google Analytics to monitor your traffic performance on a monthly basis, and this allows you to compare that performance.

Once you notice a significant difference in your traffic, chances are you want to switch to another tool to find out what’s causing the changes.

Just like the dashboard of a car, it is a comprehensive and mandatory analysis tool that will help you steer your website in the right direction. You’ll be able to measure speed, condition and more accurately. Replace assumptions with real data – it’s useful, easy to use, reliable, and free.

Pros and Cons of Google Analytics


Google Analytics provides you with aggregated, historical, and collected data about your website, how people got there, and what people did on your blog.

Most of the other tools will be based on samples and estimates, and won’t give you the last part, i.e. how did the traffic behave on my website?

As for the downsides, Google Analytics used to give data on the keywords used by visitors and how they got to your blog. But that kind of detail is no longer provided by such a tool.

However, Google Analytics is not alone in the hard work of optimizing your website. Fortunately, there are other applications, plugins and tools that will also help you to make your blog the best on the entire network.

It is just a matter of finding the one you need the most, and the one that best suits your needs.

Other web analytics tools

SEO

To optimize the SEO of your page, there is no plugin more recommended than SEO by Yoast, one of the star WordPress tools. SEO by Yoast will take care of all the technicalities that come with SEO, and it will do it in the most efficient way possible.

SEO by Yoast can be a somewhat complicated plugin for those who are just starting out in this area, but there are numerous tutorials online that will facilitate their installation and management. So do not worry if you do not understand it at first, you will soon manage to handle it perfectly.

Image compression


Speaking of plugins, others that could be very useful are Smush and Image Compressor. These are also WordPress tools, and are dedicated to reducing the weight and size of images, without affecting their quality.

In this way, the images you publish on your website will load much faster, and the speed of your blog will improve.

Cache

But images are not the only factor that can affect the performance of your website, since the cache can also slow it down and make the interface tedious to navigate.

If the cache is too overloaded, feel free to use WPoptimize, Optimization.io or Total Cache.

These three tools not only free up cache space, but also manage it to prevent you from exceeding your limit. In this way, your website will load at a much higher speed, since it will weigh less.

In conclusion


Don’t feel like you have to download all these tools and use them at the same time. As we said earlier in this note, analyze well what weaknesses and strengths your page has, and based on them work to improve it.

Nor can we fail to recommend the plugins offered by WordPress, which are undoubtedly the best on the net to optimize web pages.

There are free and paid, but they all have in common a good quality, and endorsement of the site that is offering them, as well as their creators. Don’t underestimate the power of WordPress, or the tools it offers.

Finally, always remember that things get better with dedication, patience, discipline, the right tools, and some help. In this sense, do not despair if the optimization of your website is not achieved immediately, since with hard work you can achieve this goal.

marketing-mix

7 incredible steps to start your website.

If you’re under the impression that the easiest way to create a website for your business or personal use requires a lot of capital or the ability to speak nerd fluently, you’re wrong!

Times have changed, particularly with regards to the logistics of website development that you can do yourself (Do It Yourself). Nowadays you don’t need to write a single line of code, and what’s more, you can create a fully functional, professional, personalized website for your business or for simple self-expression in just one afternoon.

The past decade has seen the steady rise of website building platforms, simplifying the site building process to the point that beginners with the most limited technology skills will find it not only manageable but also enjoyable to create their own custom websites. .

Content management systems like WordPress, Wix, and Squarespace are three of the most popular platforms on the web today, and the easiest ways to create a website, so it’s probably wise to use one of these options.

However, there is a little more to this than just choosing your platform, and we are about to follow all these steps to create a website.

1.Choose a domain name


Your domain name is part of the URL or address of your site and is the name by which visitors will get to know it. The best domain names are easy for your audience to remember, so they can access your website on the go.

If you’ve been doing business for a while without a website, you should consider having your company name on your domain, so that your current customers can find it.

Or, if you are looking to build an affiliate website, you can include the brand, product, or theme of the website you are creating in your domain name.

Domain names may be the most important part of building your website, since once you choose one, you will be branding your website. Visitors will get to know your site with this name, so it is not advisable to change them frequently, if not necessary.

You can buy a domain name from a domain agent of your choice or directly through your hosting company. Please note that your hosting service provider may offer a free domain as part of their hosting plan, so wait until you have chosen your hosting plan before purchasing a domain. This step is just about choosing that perfect name.

2.Choose a Hosting Plan


A web hosting company or a hosting service provider, is the company to which you will pay an annual fee to store your website with all its contents on one of its private servers, so that site visitors can access your website. Just think of a server as one of the giant bookshelves in the giant library that is the Internet.

Once you have chosen a domain name and have purchased it, a hosting service provider will be your next destination. Bluehost is one of the best hosting options and one of the most popular for WordPress-run sites, offering a variety of plan options, from personal to highly attractive commercials.

Try Bluehost Now
Be sure to do your research while you buy your hosting plan; You must choose a plan that you can trust and that you can grow, which means powerful servers with the ability to manage the audience of your website.

Other things to look for are registration and renewal costs, trusted technical support, and an easy-to-use dashboard. Bluehost meets all of these charts and we recommend it as a trusted server to grow with.

3.Choose a Platform


The platform or content management system (CMS) you choose will provide you with a framework of pages, galleries and content spaces; basically a complete website; all you have to do is add your media and personalized content.

Depending on the platform you choose, you will find thousands of customizable themes and designs with different business models in mind at your disposal. On top of that, you’ll have a long list of plugins that will provide add-on features to make sure your site really works for you, with all the useful extra features you might need.

More than 25% of websites are based on the WordPress platform, making it the most popular platform used today. With its easy-to-use interface, constant updates and extensive theme options, this is a management system that we recommend.

WordPress makes it very easy for anyone to start and run their own site fully in a functional way. It is one of the simplest platforms you can use to create a website without any previous coding experience.

4.Install WordPress


Now, your hosting provider will probably offer a simple one click WordPress installation that will have your site ready for customization in 5 minutes. If not, don’t stress; Just visit the ‘Download WordPress’ tab on the WordPress.com website and you’ll also be guided through the process there.

WordPress is constantly updated and you will find updates available on your ‘dashboard’ or ‘WP editor’ on a regular basis, once yours is installed. Always make sure to allow these updates as they include security features and bug fixes that no WordPress or WP website user can do without. Updating regularly will keep you safe and the operation of your site will be competitive and fast.

At this point, you’re probably thinking this is going to cost you a fortune, but WordPress is not only the best way to create a website on your own, it’s also open source software, and that means it’s completely free to download. !

There are paid WordPress packages available that offer additional benefits, but a free basic package will meet your needs when you first start.

steps to create a web page

5.Choose a Theme


Think of a theme like the visual appearance of your website. This will determine the colors and design. Choose your theme carefully, not just choosing one that looks good, but one that has good functionality and good reviews.

Your theme can always be changed at a later stage, but you should avoid changing it frequently as this can have negative SEO and brand effects.

WordPress has many themes that you can choose from on its platform. There are also other theme providers like Studiopress, Optimizepress and Elegant Themes, which can be used depending on your needs.

6.Install Plugins


Plugins are basically small applications that can be installed in your theme to provide additional functionality on your website. So remember it as a ‘companion app or function’ and you will get the idea.

A plugin will contain anything from shared social media icons to email contact forms. Many sites use plugins to organize their site exactly how they want it.

Some are bigger than others and if possible you should try to keep the number of plugins to a minimum as they don’t always work 100% in harmony and can slow down your site.

7.Upload Your Content


Now that you have followed our process to get your website up and running, it’s time to upload content to your website in the form of articles or information.

Upload your media and content, customize your colors and menus, and start creating an audience for your website.

Having trouble finding what to write about the first time?

The best way to create a content plan is to use a good keyword search tool. Google Keyword Planner used to be the free tool of choice, but since website owners have been provided with less and less information, it has become imperative to have a paid tool at your disposal.

Our keyword tool offers keyword suggestions, so you can use them to write your article and let you know how difficult it will be for you to get traffic to your article about your keyword.

Developing a website is not as complicated as it sounds. If you are interested in being the person who manages your website on a daily basis and has full control over its content, these steps to create an easy website will be useful for you to manage your own website.

The hardest part is getting the process started, but once you get started you’ll never look back and be ready to drive traffic to your website in no time.

marketingdigital_-1280x720

Advantages and Disadvantages of Digital Marketing

What are the advantages and disadvantages of digital marketing? Let’s start with the good news, in this case with the advantages, which if that were not enough are many.

Advantages of Digital Marketing
Among the benefits that digital marketing brings are the following Take note!

1- Information provision:
One of the main benefits of Digital Marketing is the disposition it has regarding information. And this is because both customers and the different users that may exist, can make their queries 24 hours a day. This to know about any product or service of interest, and may even choose to make the purchase online. For you and them it is good, they have ease of purchase and information and you do not have to work hard, sell more and serve better.

2- It is totally commercial
This worldwide marketing medium is, as the name implies, fully commercial. It can be said that it is one of the most commercial marketing that has existed until today. Of course on par with the development of technology.

3- Digital marketing is versatile
On the other hand, Digital Marketing is totally versatile. This is because all users can observe the advertisements through any type of device or electronic medium. Either through TV, social networks, Smartphone, among others.

4- Easy to identify
It is very easy to identify by all, due to the wide range of colors with what they present at the design level, and thus it is impossible not to notice it, since thanks to the apps they can be displayed on any Tablet or Smartphone.

5- Drive your company to expand
It plays a fundamental role in the recognition of a company, its expansion in the market is due to Digital Marketing. And not only nationally but also internationally. Thus achieving many probabilities of growth, becoming practically infinite.

6- It allows to save a little more
A point that can not be missed when talking about advantages and disadvantages of digital marketing, is money. In case of advantages, it allows a great opportunity for all companies to save their finances. This is because traditional marketing requires more investment and less scope is assumed.

7- It is easy to distribute
It is very easy to distribute. In this case, reference is made to the ease of placing certain advertising on the network. And when it is there it will last. Therefore it will be spreading so quickly, that in a matter of days many will know your company or business.

8- Anyone can make use of digital marketing
Anyone can use and send this type of marketing, and this is a key and important point, since this type of Marketing can be used by all users. If you have a mobile device and have profiles on social networks, from there you can create advertising and you would be immersing yourself in the world of marketing. Since by publishing the sale of a product or failing so that they know your skills, there you are making use of this important tool. Of course, the right thing is to be trained in all sectors of digital marketing.

9- Improve the quality of what is offered to the client
There is something that is inevitable. And it is that it allows certain levels of competitiveness to grow either between large or small companies. Since the same with just one Marketing campaign can bring endless benefits for them, which of course the most benefited are consumers, since they only expect the best offer and advertising.
In other words, digital marketing is very convenient for the customer. And as we entrepreneurs are interested in your comfort and that you are satisfied Digital marketing is our friend!

Disadvantages of Digital Marketing
Finally, and to end this class on the advantages and disadvantages of digital marketing, I will present a series of disadvantages, perhaps they are not many but it is important to take them into account.

1- There are customers who do not have Internet access
The first of these is that perhaps, there are many people who do not have Internet access, which means that there is a certain limitation between advertising and a number of users, who, due to the lack of a medium, cannot know the new. That is why it is important that you know your target audience (potential customers) to use the ideal medium.

2- Internet dependence And it can fail!
Sometimes the Internet usually has failures. Therefore the user can present certain inconveniences and therefore a very bad experience. It can cause it to move away, or failing that a bad image of the company is created in it. That is why it is recommended to vary, that is, not only to depend on the Internet. It is here that the number of contact telephone numbers is made available to the public, among other viable means to go and ask for information.

3- Digital marketing does not escape being ignored.
In a way, even if it sounds unheard of, it usually happens that this marketing is ignored. It is that on the one hand it is one of the most commercial marketing that can exist. But it is also ignored by many, because there are many users who instead of following advertising what they do is close it or failing that if it is on TV they change the channel, and this is disadvantageous for companies.

4- Discontent for not having what they saw on the screen
Another disadvantage is that there are many users who make purchases online. Which does not allow physical knowledge of the product you want to acquire. So many times discontent is generated. It is not the same thing they see on the screens than what comes to their hands! And it is for this reason that many companies (you should also consider it) use the practice of returning the product. This as a way to guarantee its good image to consumers. Since the idea is not to scare them away, on the contrary, the highest percentage of possible customers should be captured.

5- Discontent with online advertising

In a way it is usually the most criticized Marketing. Although this one is totally versatile. Because it is on the network, it receives opinions from all those who are immersed in that place, and there are a large number of users who think negatively about its operation, some products, since there are many who state that advertising usually affect the enjoyment of the proper use of electronic media.

6- The Internet generates distrust
Finally, there are many people who have a level of distrust over the Internet. Since they have a certain fear when making online purchases, because there are many who have been scammed and cheated.