Nowadays, having your own website is the best guarantee of growth. Through it we can publicize our venture or also generate a professional profile to attract future clients. When creating our site we must think about the domain, the accommodation and, above all, the design, which should be attractive to users.
Design is one of the most creative parts of the project, and it should arouse interest and draw the attention of the target audience. For it to be effective, information such as the tastes and preferences of potential customers, accessibility, functionality, and aesthetic balance must be taken into account. To make a website more attractive, various visual elements such as photographs, illustrations and animations can be incorporated, which are in harmony with the design.
When designing a web page, some mistakes are made that generate rejection in users and can be an obstacle to success. If you are about to create your own, we will tell you what mistakes you should avoid:
The obligatory sound: one of the big mistakes of the design is to include obligatory sound in the webs. This was a resource that used to be used before, but nowadays it is very annoying to enter a page and listen to music in a compulsory way.
Bad organization of the elements: a design must first of all be intuitive and orderly, therefore, having a bad distribution of the elements on a page can alienate users. The design should focus on the steps that a visitor would follow and the elements of the web should be organized so that navigation is smooth.
Broken links: to avoid this very annoying problem, it is best to follow our page to check that the links and any other element are displayed well. Broken links give a bad image and create the feeling that the page is not well maintained.
Unattractive images: Among the visual elements that stand out, images are very important. In order for them to look good and denote professionalism, they must be edited through different programs and attractive to the public that visits the page.
That is not responsive: this is one of the biggest mistakes made when designing a web page. All devices must be taken into account, especially nowadays, where most web visits are made through cell phones.
Do I set up my online store with a predesigned CMS or should I create it to measure? Do not be fooled by the first thing they recommend and discover why CMS can be your best option.
Did you know that 55% of eCommerce created do not exceed the first year of life and that 35% of these fail in their first month? We don’t want to be pessimistic, the other way around. We have no doubt that if you are reading this article, it is that you have something unique and special to offer the market, so do not be discouraged, get ideas and jump in the pool!
Normally, the problem comes when we do not know where to start and we are guided by advice and opinions without a good knowledge base. Surely you are eating your head thinking about how and where to set up your online store and you may have heard a thousand times that “a personalized and tailored website is crucial to compete online.”
Each business and situation is unique and that is why we are not going to tell you what you should do, but we do want you to listen to the other side of what has never been told (rather, the badly told). Little is said about the advantages of web development in predesigned CMS platforms like WordPress, and in doing so, some half-truths tend to creep in.
It is true that having a personalized website to be able to differentiate yourself from the competition is a key element for the possible success of your store, but the terms ‘custom’ and ‘CMS’ are not antonyms, vice versa!
Whatever decision you make, we want the decision to be correct and that you do not let yourself be guided by these lies:
Debunking myths about web development
CMS are in the long run more expensive
It is true that platforms such as WordPress or similar are advertised as free but then they offer you premium services to be able to personalize content, remove ads, etc … It is certainly not free, but it is cheaper than developing a custom website. Since you have to hire an agency to program and / or design your website, you do not want to spend extra foolishly, so starting to develop the page from a basic template will save time in the process and thus the costs may be lower.
Using templates means having a boring design
Using a template does not mean having a traditional, simple or boring design. For example, WordPress has a wide variety of designs for thousands of business types that can serve as a great starting point, saving design time and money. Furthermore, these templates are not fixed, allowing them to be modified with great ease in order to adapt them to our needs. In fact, this is where creativity plays, modulating a base and adapting it through design and programming to the requirements of a project. You do not believe it? Take a look at our website created from WordPress and tell us it is boring. Absolutely!
With CMS navigation is regular
No, all WordPress or similar templates are optimized so that your website adapts to any device and browser. This makes your page always responsive without the need to program it specifically for each browser or device. This way you make sure that your website is accessible from anywhere and by any user, thus helping search engine positioning. As if that were not enough, there are SEO plug-ins that help you manage improvements without the need for extra programming.
Little scalability and limited programming
Don’t listen to those who say that a WordPress page only works for startups that will later have to create a custom website. Did you know that the pages of big companies like Spotify, BBC America, PlayStation, Vogue, MercedesBenz, Sony or MTV are made on WordPress? With that we say everything. WordPress allows you to grow your page on scales as large as those of these companies, being able to program the web 100% when and how much you want. The limit is up to you!
Debunking myths about eCommerce development
Difficult integration between the page and the online store
Upside down! It couldn’t be easier to integrate your eCommerce to your website than using WordPress. With the Woocommerce plug-in, among many others, both free and paid, you can easily have your store integrated on the web. Not only that, you also have thousands of ad-ons for everything you need such as adding wish lists, discounts or other benefits that you see necessary for your business. In addition, you can manage from multiple accounts both the web, a blog and the store at the same time, all united in one.
Its maintenance is laborious
Well, it’s going to be no! Since everything is on the same platform, you don’t need to give programmers more work to constantly update everything. Contrary to popular belief, maintaining your store, as well as the web itself, is much less laborious than that of other platforms, such as Prestashop, since WordPress, with its community of more than 300 developers, lead to continuously update automatically.
Little security when payment
WooCommerce, the eCommerce platform that best suits WordPress, has more than 27% of the market, making it the most widely used worldwide. Do you still think it’s unsafe? It has extensions for the easy integration of payment gateways such as Amazon Pay or PayPal, being just some of the many that it offers. These are not only safe, but they are also very easy to install on the web and to configure. Not only that, but it also allows adding the POS that each bank works with, facilitating operations for both you and your customers.
My data is in Putin’s hands
There are certain conspiracy people who believe that, because it is a free and online platform, purchasing, sales and other billing data are lost in the most remote places of the internet as new ones are created. However, WordPress does have a statistics section on our page activity and the performance of our business. These data are constantly updated, but do not panic, do not disappear or go anywhere. They are collected to generate complete reports of the activity of your store, with graphs on the stock, orders, billing and even customers. In addition, these can be broken down not only by date, but by categories, types of products, etc … In short, if you are not going to miss something, it is data.
It is clear that setting up your website or your online store with a CMS does not mean that your page will not measure up to your competition, in fact, it may look better. Even so, these advantages do not mean that this form of web development is ideal for your business. We will never tire of repeating that each case is unique and that is why it is necessary to make the most convenient decision for YOUR business.
Now that you could be considered a bit more expert on the subject, free of preconceptions or false rumors that you could have in mind, don’t be fooled! You decide how and where to set up your website, although if you need help we will help you, studying your case in depth to guide you objectively towards the success of your business.
The presence of a business on the internet is equal to or more important than the image it transmits at street level. Both a website and an online store are the digital equivalent of the physical storefront. Like this, the items for sale cannot be disordered or categorized without order or concert as an abandoned warehouse. The same love must be dedicated to web design as to the physical store.
Sales through the internet are increasing more and more with each passing year. Also, the purchasing processes have changed. Before purchasing an item physically in a store, consumers look at prices and compare products online. That is why we advise you to write down these tips to achieve an efficient web design, since they are essential for your business and so that you have a clear notion of what your website needs.
1.SEO oriented design:
Without a doubt, it is the most important point to keep in mind. A website is made to be found. Therefore it is vital that since its creation it is oriented to position itself as well as possible in search engines (when we talk about search engines, it is better to leave it in Google). There are many sections that are important for positioning, such as loading speed, the inclusion of metadata, a text written based on a strategy of keywords, titles, links and a long etc.
2.A nice and careful design:
When a user finally enters the web, their first impression will be conditioned by the attractiveness of the design. Despite being in 2017, there are still companies that have a corporate website from the mid-90s, with pixelated photographs of Encarta.
Developing a beautiful website does not depend on the sector in question. Both for an industrial company and for an art gallery, something neat or beautiful will always give a better impression of the company, in addition to a professional feeling.
Between two pages, one dated and one attractive, tell me which one you stay with.
3.With quality content:
Okay, potential clients have already accessed the web, they find it cute, but … it’s empty. It is a nice container without interesting and useful content.
Many entrepreneurs believe that their online store has to be a mere display of objects, a kind of catalog. But it turns out that that fails to convince anyone to buy. There is no commercial communication. Can you imagine that when someone enters a store, they are dispatched without speaking?
The content will relate everything that is necessary to know about you to turn the user into a client. It will convince and it will be the fundamental communicative element between you and the client. The contents of the web will also serve to make you feel better, or what is the same, to position.
And remember that we are not just talking about what is written … photographs, illustrations, videos and other materials are also contained.
4.Intuitive navigation design:
This point is consistent with the second. The careful, attractive design will also allow navigation to be intuitive. This means that the user does not have to go a thousand times to find what he wants. If it takes time to find it, it will leave the page and never return.
Therefore, it is ideal to plan the purchase route and review the steps from when the user lands on the page, until he finally becomes a customer.
5.Adapted to different devices:
A page should not be multi-device, it should be multi-device. Think that even fridges today connect to the internet. Therefore, even refrigerators must be given the opportunity to access the web and buy. That is why it must be made responsive, that adapts to all types of screens and that works well in any operating system. That the buttons do not fail and that a reference does not disappear from the screen.
That’s the main reason, but there is another: Google penalizes pages that are not responsive in their searches. Therefore, all the work you have previously done for positioning can be ruined for not taking this point into account.
When considering the creation and design of a new website, the options that arise are basically two: dynamic websites and static websites.
The choice varies depending on the needs of the company and / or the client, but in any case, it is convenient to analyze the particularities of one and the other, as well as the advantages that one may have over the other.
Dynamic web pages are those that have complex programming and use databases that load the information that the user sees on the screen when they visit the page. The main difference between these and the static ones is that the contents are updated as the user periodically visits the site. These pages usually have an administration panel (CMS) from which the web administrators can register, modify, correct and delete the information presented. In more advanced versions of this type of administrators, the edition of the sections of the web page, so that both the texts and the images that appear on it can be modified, and it also allows adding new ones to the development tree, thus being able to have the web page fully up-to-date.
Static web pages are usually developed in HTML and CSS that offer less content than dynamic ones. Therefore, they are usually used for those who only publish content that does not need to be modified or updated over time, only offer fixed content. Static pages can also use technologies that offer very striking effects such as jQuery and Ajax.
Editing in this type of website is very difficult, since in order to modify its texts, for example, it would be necessary to download the HTML page from the server, change its content and then save it on the server. This modification can only be made by the webmaster or the agency that developed and designed the page.
Also, if you want to modify the menu incorporating a new tab in a web made up of several HTML pages, you should edit each of these pages, incorporating the new tab in all of them.
However, in dynamic web pages this is not necessary, since the new tab would be created in the content manager that, automatically, would be reflected in all sections of the web.
To finish, it should be borne in mind that web pages that have animations should not be confused with dynamic websites, but are only pages designed with flash technology, which are characterized by attractive designs and movement effects and that use the language action script in their programming, but they need a special plugin to be executed and are not supported by many mobile terminals.
When to choose a static page or a dynamic page
If a company is really going to need to update the contents of its website on a regular basis, it is best to hire a dynamic page. If, on the other hand, you do not need to make the most of your website, it is best to choose a static page and, if it becomes insufficient over time, you can move on to a dynamic one later on.
• Mainly made in XHTML or HTML. • For content modification it is essential to access the server where the page is hosted. • The update process is slow and manual. • It does not offer databases, forums, etc. • The user cannot select, order or modify the content or design of the page. • Its design and development is faster and cheaper than that of a dynamic website.
• Many possibilities in design and development. • Uses various programming languages and techniques in its development. • The update process is very simple and does not require entering the server. • It allows a large number of functionalities such as databases, forums, dynamic content, etc. • The user can alter the design, content or presentation of the page to their liking. • Its design and development is more expensive than that of a static website, due to its greater complexity and greater benefits.
Today, the dynamic website option prevails in the world of design and business on the Internet. There are many pages that allow interaction with the visitor and offer very useful possibilities: shopping carts, inclusion of comments, participation in discussion … In this type of website, as we have previously mentioned, the content manager will be used for administration of the supply of articles. Through which, a new article is added – text, images, price, etc … – which will automatically be added to the general list of products offered on the website.
As is also the case with news websites or blogs, for example, they are pages that also need to be constantly updated, with content generated and edited chronologically. The websites of the main newspapers publish current or prominent news in side columns. This is possible thanks to the news manager, which automatically reflects the news in the requested section. If it were a static website, it would not be possible and you would have to edit each sheet on the website and manually add the news one by one.
This type of websites, newspapers, news, blogs, also have a comments section, a dynamic element that allows the user to enter their opinions, which will ultimately be the administrator of the web who decides which comments can be published or not. , to avoid spam.
In short, static web pages are useful in cases where the web page is only informative and does not require constant updating. Dynamic web pages, on the other hand, are suitable in the case of websites that require frequent updates. In addition, the latter are easy to edit and offer most of their automated services.
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Dynamic Websites. They are those sites made up of web pages programmed in more advanced code than html. It allows all the functionalities of static sites in terms of displaying images, links, etc. and allows displaying information based on what the user chose.
Its main functions include creating, editing and deleting articles or content from the site from a practical and simple online editor.
Organization of content (articles) in unlimited sections and sub-sections, which facilitates navigability creating a solid structure, orderly and easy to manage.
Control panel to create, edit, and delete sections, sub sections, and content.
Unlimited article and page creation
On-line editor that allows to properly format content and add images easily and intuitively. Visitors can e-mail, preview for print (and print) and / or convert all items to PDF with one click. Quick and easy implementation of new applications (electronic newsletter, virtual store, forums, Chat-online, etc.) Multiple choice online surveys with statistics. Banner manager
Internal search engine with the possibility of external search via google. Main applications
Business website Corporate website Blog Intranet Web portal Dynamic page generation Web pages can be dynamically generated by various scripts on the server. Once the browser receives them, it treats them as normal HTML pages and simply displays them, when a user fills in the different fields of a form and clicks the submit button, a message is sent to the server with all the information, this it must be delivered to a program or script for processing. Processing generally involves the use of user-supplied information to search a record in a database on the server disk and generate a custom HTML page to return to the client. In a dynamic web page on the server, the database stores and supplies the information that will be presented to the user, with the great advantage that the information may vary according to the user, time, etc.
Once the type of site to work has been defined, an adequate selection of technology is necessary, as well as the database manager to use, among the best known are: Oracle, PostgreSQL, Microsoft SQL Server, MySQL, etc. . All of them can be used for dynamic web pages, although they depend on the web server platform that they can be (Apache, IIS, Tomcat, etc.) and the programming language (Perl, PHP, JSP, etc.).
Advantages and usefulness
Versatility, aims at personalizing the displayed information. It allows decision-making and selective display of information based on desired criteria. It is useful for displaying a more solid and professional company image since it allows saving information on the navigator’s computer and displaying in a personalized way the company’s website as well as the information appropriate to the type of navigator.
Static Web sites are those sites mainly focused on displaying permanent information, where the navigator limits himself to obtaining said information, without being able to interact with the visited Web page, static Web sites are mainly built with hyperlinks or links (links) between the Web pages that make up the site, this type of Web are incapable of supporting Web applications such as database managers, forums, online queries, smart e-mails …
This is a more than enough option for those websites that simply offer a description of your company, who we are, where we are, services, etc … ideal for companies that do not want much pretension with their website, simply inform their clients of your products and your company profile.
The main advantage of this type of page is how economical it is to create them, with a striking design and including the images and text with which we want to inform surfers, it can be easily created without the need for any special programming (php, asp, …) a static website.
The great disadvantage of static websites lies in the laborious updating of them, as well as the loss of powerful tools supported by databases, such as the creation of historical customer records, online orders, …
Some examples for which the creation of static websites are useful are the following:
Every day we find more people who use the Web to present their curriculum vitae, it is a good way to introduce yourself to companies when it comes to finding work or establishing business relationships.
They are Web sites developed mainly by professors and universities, with a clear educational objective, proposing to a group of students a particular topic (biology, geometry, physics, literature …) with a series of questions asked about the chosen topic, the group has available, on the same website, addresses (links) to other websites where they can inquire and research on the subject, so that they can answer the questions asked. The main objective of Web Quests is to learn the contents of the chosen topic in an interactive way.
Blog or blog.
It is a website where messages from one or more authors are compiled chronologically, on a particular subject always keeping the author the freedom to leave published what he considers pertinent, also called blog or blog.
Those websites that simply offer information about a specific topic (Fiestas in Valencia: Las Fallas, Andalusian Gastronomy …..), in general these sites are not updated, so that the content remains unchanged throughout his life
Make content reviews across the site on a monthly basis. It is possible that some of the content of the page contains errors or poorly written code, due to the rush in creating and launching the website. Correct any errors you find, including relatively minor problems such as: incorrect or missing punctuation, typographical errors, or misspellings. The most important errors include the following: inappropriate format, unintelligible content, spelling errors in the company name, etc.
• If the company you work for has a contracted text editor, ask them to evaluate each page of the site and report any grammatical or mechanical errors.
2.Increase site optimization in search engines. Search Engine Optimization (SEO) helps ensure that the website appears on the first page of search engine results every time users search for terms similar to those appear on your site. You can increase the SEO of your website if you include the keywords related to the business or the products described in the text of the site.
• You can also increase website SEO by ensuring it is efficient and easy to navigate. Make sure that no page shows a “404” error.
• A general rule of thumb is that a website that contains around 2,500 words in total will perform better in Google searches.
3.Add and improve the content. Depending on the nature of the website, it may contain a wide variety of content types. Despite this, it is important to keep the content updated, or else users will find your site boring and useless. Over time, you can also evaluate and improve web content. Features such as page layout, navigation bars, and links to social media pages should be obvious and intuitive.
• For example, if you are the manager of a commercial website that sells a product to consumers, you will need to update the website with details about new products, new promotions or sales, or requests for replacement of failed merchandise.
• If the website does not offer commercial services, but does share news or blog-like opinion columns, then you will need to update the content frequently. Add new articles or posts where opinions are poured, at least once a week, so that users do not find the site boring.
If you are in charge of managing a company’s website, make it clear that the annual administration of the website will require roughly the same amount of financial resources for its design and implementation as the project begins. No company will expect you to administer the site for free.
Any web developer is aware of the vast amount of work required to design and launch a new website. However, once the website is up and running, you will need to start the work of managing it. Website administration involves the execution of various tasks, including updating the content of the site and correcting any failure. Website administration will also prepare the website for future growth as visits increase and more services are offered.
1.Create a website backup. In the event that the site has an unexpected failure, it would be a disaster to lose all the data and code that you have had a hard time organizing. Creating a backup copy of the website will allow you to restore the most recent version of it. Create a backup of the site at least once a month, or whenever you make edits to the page. • Even if the website hosting company creates backups on a regular basis, it would be best if you also create your own copies. • Keep a backup copy on your computer and another copy on a removable disk or an external hard drive, to ensure that you do not lose the website data.
2.Download a program that notifies you when the website stops working. Download a program like SiteUp to ensure you notice the site crash as soon as it occurs. SiteUp is free software, which works in the background on the computer. SiteUp and other free programs monitor the site and inform you if the server crashes unexpectedly or if access to the site is lost. 
• If the site has not been working for a long time, you run the risk of losing or confusing potential customers, or driving away the curious who browse the Internet. Once you are notified that the site has stopped working, you can remedy the problem and get it working again as soon as possible.
3.Click on all places on the website. Web developers and programmers can go too far into the sites they design, so much so that they can overlook manifest errors. View each page paying attention to detail, and check that the content is displayed correctly. Click on each link on the site and make sure of the following: 
• All links work.
• All links direct the user to the correct page.
• All images load correctly.
• Images load properly on mobile devices.
• The website looks good and works properly when viewed on very large or small monitors.
4.Check the website speed. Over time, the website download speed may start to fluctuate and slow down. You can use an online tool, such as Google Pagespeed Insights or GTMetrix, to ensure that the speed is optimal and the site runs quickly.  These pages will allow you to write the URL of your site and analyze its speed and performance.
• Keep the site running fast. This will also help you place the site higher in search engine results.
The importance of having a website for the company is that it can provide detailed information on product catalogs, etc. by Internet. This avoids sending printed information to potential clients, so long calls should not be made to provide detailed information.
In addition, customers can learn about products and services before contacting them by phone, with which the company must only clear few doubts, close a deal or sale and does not have to invest a lot of time in publicizing its products since the customer analyzed it by medium of your website. Practical tips in web page design A useful website must anticipate the needs of the user, who must have control over the site in the sense of being able to navigate freely and carry out the actions he wishes without difficulty. Users must be able to achieve their goals with a minimum of effort and maximum results, which means that from the beginning the visitor is able to use the resources offered intuitively. The color of the texts must contrast with that of the background and the size of the font must be large enough.
Colors should be used with caution so that the content is legible. Check the links periodically to avoid broken links or links to the web that no longer exist. Users should not suffer from information overload. When a user visits a website and does not know where to start reading, there is an information overload. Clearly offering users a means of contacting the administrator, this improves opinion on the site. Some specific tips for different parts of the web are: Header of the site, include only the fundamental opinions, which are well defined both in their meaning and in their representation. Avoid large and heavy images (size) as they take up space to put content and delay the page load. Forms, try to minimize the number of fields, do not ask for information that you do not need just to have it. Having to fill out very large forms can make some visitors change their minds and leave your page. Think that the shorter it is, the less lazy it is to fill it.
Links, make sure that the linked word clearly indicates the destination. Background color, if the text is long, it is recommended to use a light background (preferably white) and dark text (preferably black). Page loading speed, reducing the weight of the page we can make the user visit more pages in the same connection time. In a site where the pages go down quickly it is not lazy to click on the links to continue browsing. Adding graphic elements or very complex codes only generates slower pages, so nobody will appreciate the improvement if the website takes a long time to load. Search engine, if you have a website with many pages it can be useful to provide an internal search engine so that your visitors can move more easily and quickly find the information they are looking for