The presence of a business on the internet is equal to or more important than the image it transmits at street level. Both a website and an online store are the digital equivalent of the physical storefront. Like this, the items for sale cannot be disordered or categorized without order or concert as an abandoned warehouse. The same love must be dedicated to web design as to the physical store.
Sales through the internet are increasing more and more with each passing year. Also, the purchasing processes have changed. Before purchasing an item physically in a store, consumers look at prices and compare products online. That is why we advise you to write down these tips to achieve an efficient web design, since they are essential for your business and so that you have a clear notion of what your website needs.
1.SEO oriented design:
Without a doubt, it is the most important point to keep in mind. A website is made to be found. Therefore it is vital that since its creation it is oriented to position itself as well as possible in search engines (when we talk about search engines, it is better to leave it in Google). There are many sections that are important for positioning, such as loading speed, the inclusion of metadata, a text written based on a strategy of keywords, titles, links and a long etc.
2.A nice and careful design:
When a user finally enters the web, their first impression will be conditioned by the attractiveness of the design. Despite being in 2017, there are still companies that have a corporate website from the mid-90s, with pixelated photographs of Encarta.
Developing a beautiful website does not depend on the sector in question. Both for an industrial company and for an art gallery, something neat or beautiful will always give a better impression of the company, in addition to a professional feeling.
Between two pages, one dated and one attractive, tell me which one you stay with.
3.With quality content:
Okay, potential clients have already accessed the web, they find it cute, but … it’s empty. It is a nice container without interesting and useful content.
Many entrepreneurs believe that their online store has to be a mere display of objects, a kind of catalog. But it turns out that that fails to convince anyone to buy. There is no commercial communication. Can you imagine that when someone enters a store, they are dispatched without speaking?
The content will relate everything that is necessary to know about you to turn the user into a client. It will convince and it will be the fundamental communicative element between you and the client. The contents of the web will also serve to make you feel better, or what is the same, to position.
And remember that we are not just talking about what is written … photographs, illustrations, videos and other materials are also contained.
4.Intuitive navigation design:
This point is consistent with the second. The careful, attractive design will also allow navigation to be intuitive. This means that the user does not have to go a thousand times to find what he wants. If it takes time to find it, it will leave the page and never return.
Therefore, it is ideal to plan the purchase route and review the steps from when the user lands on the page, until he finally becomes a customer.
5.Adapted to different devices:
A page should not be multi-device, it should be multi-device. Think that even fridges today connect to the internet. Therefore, even refrigerators must be given the opportunity to access the web and buy. That is why it must be made responsive, that adapts to all types of screens and that works well in any operating system. That the buttons do not fail and that a reference does not disappear from the screen.
That’s the main reason, but there is another: Google penalizes pages that are not responsive in their searches. Therefore, all the work you have previously done for positioning can be ruined for not taking this point into account.