There are many reasons why a company should have a website. In case you are interested, I encourage you to continue reading to find out what are the 24 main advantages of having an Internet page.
If you have your own business and you are considering making a website for it, but you are still not sure why you should do it, this will be a great opportunity to understand why.
1- Very cheap and easy to create
Currently there are quite a few content management programs and software which are very easy to use. These are available to help with creation and web design. It is increasingly difficult to imagine a reason why any company, large or small, does not take advantage of having a website. The price to create it is extremely low. The most you will invest will be between $ 66 to $ 108 dollars a year.
Therefore, it is possible to build a basic or sophisticated small business website very cheaply without a professional web designer or programmer. Today, you can do it yourself in a matter of minutes and with a few clicks.
2- Greater visibility
Being exposed to more visibility is an important factor which makes it essential to have a website. People can find your business easily. Even if people have heard of your business, most people today want to do research online first before they leave home.
You have the opportunity to provide a map and address of your company’s store or office on your website so that visitors are less likely to have trouble finding the place.
3- Your own identity on the Internet
Your own domain name establishes a strong brand identity online.
Check if the domain name you want is still available
Available. Click here to register, it means your name is still available. If he were not free, the word Taken would have appeared, which means registered. Bluehost gives you free domain for the first year.
It allows you to configure email addresses specific to your own company.
Today, email is the most common way to communicate efficiently and professionally with the rest of the world.
4- Accessibility 24 hours a day
An Internet site is accessible 24 hours a day, every day of the year without the labor costs to see it. An online store never closes and faces no time zone barriers.
Because of this, your potential customers can visit your business virtually for support or information on new and future products and services whenever it is convenient for them.
Your website will act as an invaluable and always available resource for information that would otherwise only be accessible during your business hours.
5- Boost for sales
Your website can sell products at any time. Potential customers are not limited to working hours. They can go online and buy products whenever they want. An online store can provide a dramatic boost in sales.
6- Low cost for advertising
The Web has a much broader reach than any other form of advertising. The cost of a marketing campaign costs almost nothing.
Your page will be the center of your company’s online presence; Through it you will advertise your business around the Web organically (for free) on social networking sites, forums and through pay-per-click advertising programs.
7- Reach new markets with a global audience
Internet is the most profitable way for national and international trade. A website will expand your customer, partner, distributor or supplier base.
You can generate more and more clients for your business without doing additional marketing. Today, more and more customers are shopping on the Internet. Why do you have to limit your business to your immediate local area, when everyone can be your potential market?
8- Center of the world economy
The Internet has become the vital center of the world economy. An organization can thrive in this global Internet economy that allows it to make itself known quickly.
A well-designed website is not only an identity on the Internet for your business, it is an essential part of the success and future of your company.
9- Present a professional and credible image
Your organization must be up to date with today’s progress. It is about being perceived as a professional in today’s market. Today, customers, employees, and suppliers expect to be able to find and communicate with an online business.
It is very similar to being in the yellow pages, if you do not have a profile, potential customers will not be able to find and trust your business.
Entities that do not yet have a web presence are inadvertently making a statement about their ability to embrace technology and adapt to changes in today’s dynamic environment.
For a small business, a well-designed, professional website is a great way to build credibility and look bigger than it really is.
You can see yourself as one of the big companies at a very low cost. When you compare the cost of establishing a website with the cost of promoting a business in traditional media such as radio, television, or the press, it is clear that a website is the cheapest form of marketing ever created. Read this free tutorial to build your website.
10- Better customer service
You can provide 24-hour services to clients without the need to hire additional employees. Your customers will be better served when they can access information about your products or services through your website immediately, rather than waiting for a brochure to be mailed or a phone call back.
The option of providing answers to frequently asked questions on your website is a great thing. Customers may also request more information through forms, which can be processed immediately using the automatic auto-response system without someone being online or in the office.
Customers can quickly and conveniently access information or purchase the products they want to purchase.
11- Saving money on printing and distribution costs
A website is your online brochure or catalog that can be changed or updated at any time at a much cheaper and faster rate than print material. It saves you a lot of money in printing and distribution costs.
12- A showcase to display products and offer services
Provide photos and detailed descriptions of your products or services. This allows you to explain in detail why your products or services are superior to those of your competitors. It gives you the opportunity to show how your products or services can help them in their personal or professional life.
13- Automation, productivity and profitability
Through automation through the Internet you will increase productivity and profitability. Online automation is definitely going to cut costs for advertising, sales staff, and other support staff.
A website increases the productivity of your company, because you spend less time explaining the details of products or services to customers, since such information will be available 24 hours a day.
A virtual page saves you costs by allowing users to download invoices, proposals and other important documents.
14- Sell your products and services online
Selling through your website is much cheaper and a great way to complement your offline business. Providing secure online ordering is very affordable today.
15- Total stability for your business
You can change your workplace, change your phone number, or even change your hours, but your website address never changes, once you’ve created it, your website is always open.
16- Promote your services
All service-oriented companies must take advantage of the vast reach of the Internet. Millions of users connect daily to the Web to compare (various specialists and professionals) before purchasing a specialized service.
17- Customer reviews and comments
You can obtain information about your current and potential clients by using online forms and surveys. This is done by providing a feedback form to make it easier for your customers to submit their contributions.
Carry out surveys to find out how you can improve your products and services. Your web statistics can also help you understand how your visitors and customers use your site.
18- World exposition
There are many ways you can promote your website to improve prominence, drive targeted traffic, and get worldwide exposure for your business
19-Generate money from your site
You can also earn revenue from sales, leads, and traffic from business links and ads placed on your site. Take advantage of free access to various affiliate networks on the Internet.
20- Excellent recruitment tool
You can post job opportunities for your company on your website. Your website is a great recruiting tool for building your business.
21- Easy transfer of Information to branches and affiliated companies
Transfer of documents through your website is cheaper and faster than through UPS, FedEx, etc. You can protect your files if password security is needed.
22- Viral marketing without marketing cost
You can have your satisfied customers refer their friends and family through an online form on your website.
23- Improve the effectiveness of your advertising
Your website address in all your promotions will give your company a cutting-edge corporate image and that will encourage viewers to check your site and obtain additional information. Adding your website address to your ads increases your exposure without adding any cost.
24- Educate your clients
Your website can offer free advice on your services and products, including ideas and suggestions to maximize the benefit of your products.
These 24 advantages apply to a business, however, not only companies should have their website, but also professionals and those who work independently.